September Is Life Insurance Awareness Month

The global pandemic raised awareness of how fragile life is and the importance of preparing for the unexpected. According to LIMRA research, 31% of Americans say they are more likely to buy life insurance as a result of COVID-19. This is even higher across many demographics, including Millennials (44%), Black Americans (38%), and Hispanics (37%). 

Our research also shows that people who own life insurance are more likely to feel financially secure. Nearly two thirds of insured Americans say they feel financially secure, compared with less than half of those uninsured.

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